Spaces
by Gloo.

Individuals wanting to grow either personally or professionally desired to feel connected to their community. They collaborate around key topics to enrich the lives of others.

However, current digital tools don't orient users to small group resources, nor do they allow for in-depth communication around key topics. Users have to juggle multiple tools.

Solution: An intuitive application that lets organizations create digital communities and foster growth through small groups — where participants connect to the right people, find easy-to-locate content, and step up to help others grow.

Met with end-users from 4 key organizations. Ran 30+ moderated usability labs and gathered 50+ UsabilityHub survey responses. Simultaneous sprints with engineering and product.

Launched beta with 18 organizations and 4316 active users.

Initial offering focused on desirability of feature sets. As we gained a larger user base, we shifted into general feedback and increasing usability of the product holistically — improving performance, increasing user help, reducing inconsistent patterns.

We learned that users found a "tab" structure for information architecture easier to use after 2 months than upon initial usability tests — leading us to update the structure of a "Space" so users could complete tasks faster.

We also learned of large user failure on initial onboarding steps. We began experimenting with abbreviated and segmented onboarding strategies to increase completion.